E-learning site

Rebrand of e-learning site created with the platform Teachable about psychology in relation to ancient philosophy done for a client as a freelance designer. The assignment included design of the logotype and brand guidelines that the client could apply to his website, such as typographic rules, color palette or icons. It also included the design of images and banners for both the website and social media.


Three proposals were originally made with different logos and brand styles for him to choose one. Each of the proposal is focused on underlined one essential aspect of the brand, being the first one classic, second one scientific and third one modern.

Final design

The first option was finally chosen to go with. From this decision, I started making some requested amends and created the final design. After the approval some digital material was designed based on the branding, such as banners and social media images.





Julius Sans One
Archivo Narrow
Open Sans

color palette






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