Discovery
The first phase of the project consisted of understanding the opportunities and doing user-focused research, which helped to define the main pain points to solve. We did a kick-off meeting and several exercises involving the stakeholders and interviews to target users and built a user journey with main pain points, happy moments, and opportunities to start with.
Wireframes
Based on the research, I designed lo-fi wireframes, including the main screens, and shared them with the team. After a round of iterations and user interviews, we got the designs approved by the stakeholders and started prototyping.
Screens
The project was successful and stakeholders continue working with us on the expansion of other parts of the product, including the mobile version and new sections of the platform.
Style guidelines
This product didn't have any design system or brand guidelines when it started. Part of the redesign included rethinking the look and feel to give a cohesive and clean brand.
